“Would you like some coffee or water?” This is the best way to feel welcomed at someone’s house, isn’t it? Regardless of the variety of coffees, there are in today’s marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. THE COFFEE HOUSE logo shows off the simplicity and hospitality that only coffee can offer, in combination with a clean and modern design. The project’s pastel color palette differentiates the products and highlights the main brand.