Branding identity and packaging design for Urtica Wellbeing.
Urtica Wellbeing calls itself a ‘new generation spice brand’. It’s a plant-sourced supplements brand, that produces adaptogenic powder extracts that can blend into any food and beverage to improve health and wellness.
The branding takes its inspiration from the powder blends, their colors and their effects on the body and mind. Branding aims to be minimal and soothing, like the product itself. The icon illustrates the healing touch of nature with the symbol of Urtica – a genus of flowering plants. It is supported by hand illustrations that represent the effect and ingredients of 4 supplements.
Urtica Wellbeing has launched in Turkey. The brand’s goal is to help people to feel better, reduce stress and anxiety in a natural way, and introduce new healthy spices to their eating patterns.