V Wine | A reflection on poetry, life & work

Jacomy Mayne Studio

Mendoza, Capital, Provincia de Mendoza, Argentina

V Wine is a wine from an independent producer named Jeff. It is a product that emanates his fighting spirit, a man who knew how to carve out a path in life with effort and perseverance. Despite the harsh conditions in which he grew up, surrounded by poverty and crime, he never lost hope and always fought for his dreams. Today, with his family as his greatest treasure, Jeff wants to convey a message of strength and courage to future generations: “In the face of adversity we will stand firm, and we will prevail.”

The wine label portrays the different moments in Jeff’s life, from the past to the future. The past is reflected in the image of Jeff working the land, sowing the seeds of his future, accompanied by his animal spirit: a wolf. The present is represented with a winged victory, symbolizing overcoming adversity with the sword held high, facing the dragon of life. And finally, the future is the harvest, the reward of the fruits of labor, represented by the formation of a loving family.

Jeff’s story inspires all of us to follow our dreams, not to let difficulties hold us back, and to trust that with hard work and determination, we can achieve anything we set our minds to. V Wine is more than a wine, it is a story of success and hope, that invites us to toast our own victories.