Koutsoukos Winery

Pi-O Creative

Athens, Greece

Having undertaken the logo design for KOUTSOUKOS WINERY, we were assigned the artwork of the polyethylene terephthalate (PET) packaging, which will be the sparking of the Koutsoukos Winery identity in the wine market.

The goal we set was at the same time a challenge, namely to give a special, elegant note in a category of wine packaging that has accustomed us to a specific bottle and label aesthetic. Starting from the selection of a 1 lt and 1.5 lt bottle that refers more to the aesthetics of a glass bottle, we proceeded to the design of the custom format. We chose to communicate it on a front oblong label with a cutting edge and black & white print on a transparent sticker and a circular label on the back, where the communication with the barcode of the product is indicated. We designed five formats of different markings, one for the dry wines (red-white-rosé), one for the Harmonies red-white-rosé, one for Malagouzia, one for Assyrtiko dry and one for semi-sweet wine.

In the category of the dry wines we rendered the name KOUTSOUKOS with circles, semicircles and quarters, inspired by the circular shape of the grape seed and the drop, while the design of the other categories’ marking was done with a selection and combination of elements that we find in KOUTSOUKOS of the previous category. We wanted the marking of each label to be “colored” by the color of the wine itself without printing, but by the gaps created by the shapes on the white background. Thus, we chose a transparent sticker.

A total of nine formats were designed for the 1 lt bottles and nine formats for the 1.5 lt bottles.

Viva la vida!

 

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