Branding for Pranta Vegan and Frozen Food by Igor Sá Fortes
Welcome to Pranta, a vegan and frozen food company that offers a unique menu of delicious hamburgers, meatballs, kaftas, kibbeh, lasagna, tapioca dadinhos, and more. The company’s founder, Ana Beatriz, is a passionate gastronome, entrepreneur, and vegan who grew up in Chapada dos Guimarães in direct contact with nature. Her upbringing has influenced the company’s values and beliefs, which are reflected in their commitment to providing healthy, tasty, and animal-free food options that are accessible to everyone.
Pranta believes in the importance of minimizing waste and utilizing all parts of the food they create. Their kitchen practices reflect this philosophy, with minimal waste and a commitment to repurposing even the parts of their ingredients that are not conventionally used. They also strive to reduce their environmental impact by composting organic waste and separating recyclables.
Their menu is designed to provide a wide variety of delicious and satisfying vegan options that appeal to a range of tastes and preferences. Pranta takes pride in their hamburgers, which are made with high-quality ingredients and offer a range of flavors and toppings to suit every taste. Their meatballs, kaftas, kibbeh, and lasagna are also customer favorites, made with the same care and attention to detail as all their products.
One of their most popular items is the tapioca dadinhos, a Brazilian snack that is crispy on the outside and soft on the inside. Their version is made with tapioca flour and a variety of flavorful fillings, making it a perfect snack or appetizer for any occasion.
Pranta is committed to providing high-quality vegan food that is accessible to everyone. They believe that a plant-based diet is not only healthier but also more sustainable and ethical. They strive to promote this lifestyle by providing delicious, nutritious, and satisfying food options that appeal to a wide range of tastes and preferences.