Chefio – Utility House, Smart Kitchen

Chefio is the leading home appliance brand in Vietnam, coming to Tree when the brand was still struggling to reach consumers. Being “dressed up” with a complete identity that seemed to bring good results, Chefio did not get the expected results. An inadequate identity has “buried” the brand in the commercial arena. Therefore, when sharing with Tree, Chefio wishes to restructure the brand identity to suit the brand’s aesthetic and orientation.