Kulta Katriina

HOW TO CREATE A REVIVAL OF A CLASSIC?

Being a representative of the Finnish culture, Kulta Katriina is an icon of Finnish supermarket shelves. Daring and audacious, they counted on us to have their packaging convey a great level of quality.

THE GOAL
How can one have a well-known brand seem not only to have greater emotional depth but also to be more modern, all whilst still favoring its market segmentation?

THE SOLUTION
To awaken the senses of consumers, we went for the Brand Essence “The Coffee that gives life”. We also create an explosion of flowers and colors as a guide that allows the consumer to differentiate between the brand’s range, which amounts to over 10 varieties of coffee. The finished result is one of greater dynamism, color and above all, generosity. The brand of Kulta Katriina became famous due to both the flavor and quality of its coffee beans, qualities which are further intensified by the unique moments shared over every cup.