MOOD

MOOD is a non-alcoholic wine based on the Argentine legend of Neuquén & Limay. They were two friends from their youth who, after the comings and goings of adolescence, abandoned their jealousy and reunited in the deepest and most eternal embrace.

WHAT’S UNIQUE?:  the world’s longest hug.

The drawing of the embrace presents the stages of an embrace, allowing the user to discover a story in 3 acts.

On a technical level, the capabilities of O-I : EXPRESSIONS were used in the following way: the whole drawing is presented in 3D relief using only 2 colours, black and white, this allows us to have a tangible cartoon aesthetic, with which the user can interact by touch. The brand is created in relief, without ink, so as not to detract attention from the main graphics.

With this visual, the brand approaches its target and invites to “embrace” the world of low-alcohol wine.