Medusa Vodka

The packaging concept for vodka, based on the famous lithographs of Henri Matisse, can become stylish and elegant. The packaging was inspired by a modest but sensual image of a naked woman, conveying unearthly beauty and an emotional mood.

An important part of the packaging is the image of a mythical creature – Gorgon Medusa, depicted in the style of Matisse.

The idea behind the understated color palette was largely due to the fact that competing brands have a lot of bright colors in their designs. Therefore, in order to better emphasize the design and showcase the packaging design, a discreet color palette was chosen.

This approach gives a unique combination of classical mythology and modern art, which makes the packaging unique and attractive. The image of the Gorgon is placed on the label in blue, which is associated with the work of Matisse, which is characterized by the use of bright and bold colors in his works.

It is important to note that in this concept the main role is given to creativity, and mythology plays a less significant role. Instead of the Gorgon, known in mythology as a destructive creature, the main idea was to depict a heavenly beauty with her own magic and evoke positive emotions in people.

The overall impression given by the whole concept is associated with a refined, extravagant feel that matches the subtle and modern taste of vodka. This concept can attract many consumers and become a successful project.