Scarpantoni McLaren Vale Series

Scarpantoni recently expanded their new portfolio with a revitalisation of their entry-level wines, the McLaren Vale Series. This range is a tribute to the winery’s cellar door and sprawling vineyards, allowing Scarpantoni to promote an authentic and significant asset behind the brand.

The labels feature a contemporary representation of the cellar door and vineyards, set against a backdrop of the iconic McLaren Vale region. For brand continuity, the illustrative style was complementary to the illustrations seen on their renowned School Block labels.

Encased in an arched finish, these labels reflect the cellar door’s Italianate frontage, further enhancing their Italian roots whilst lending a touch of indefinability to the overall package.

The new packaging is not just a cosmetic change, but a reflection of Scarpantoni’s ongoing dedication to their craft. By showcasing their wines in a more modern and engaging manner, the winery is inviting new customers of all ages to appreciate their exceptional wines.