Overseen by Executive Creative Director & Co-Founder, Matt Burns, who explains: “In a busy blended Scotch category that has a reputation for playing second fiddle to single malt whisky, Turntable was created to flip the record on the ordinary and turn the heads of connoisseurs worldwide, elevating the creative dram into a premium culture and lifestyle.”
Positioned as a modern day subversive blending house, Thirst turned it into an immersive experience where whisky creativity is savoured with a sip of true transparency. The Brand Identity through to Packaging captures the essence of experimentation and innovation that Turntable represents, and also the counter culture so often associated with music that reflects what they are doing with their blends.
A standout feature of the Turntable branding is the icon, consisting of two Ts, reminiscent of the iconic Penrose stairs. Its multi-dimensional elements were created to capture the brand manifesto of flipping the record on the ordinary. The tall, bold typeface is designed to express the proudly confident and liberating creative brand personality.
Distinct three-tone palettes capture the depth of each blend – also evoking the tasting notes – with gold foiling to highlight quality and elevate the limited edition whiskies.
“Thirst’s work perfectly captures the essence of experience, experimentation, and innovation that Turntable represents, and also that counter culture so often associated with music that reflects what we’re doing with our blends,” says Ally Stevenson, Turntable Co-Founder.