4Rotte – And the haze, finally, becomes clear.

Armatore explores new routes. After the affirmation and positioning of the brand with anchovies, colatura and bluefin tuna, Armatore discovers new horizons with a wider and more heterogeneous offer.

Four are cardinal points and the temporal dimensions related to fishing and its stories, traditions and mysteries. The mist clears and the Armatore’s compass indicates a clear and unprecedented path, in line with the “market” destination: becoming perceptible and usable.

The diversification of the offer assumes a signposting and explanatory design, whose typography takes inspiration from the American orientation system, characterized by clear words, on pastel backgrounds. The 4Rotte adventure is rational: symbols and graphics become synthesis, with essential and impactful paths.

Now the nights at sea are a clear picture, devoid of mysteries and esotericisms.

 

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