Studio Size created the brand name, visual identity, and packaging design for Bronza—a gourmet pasta brand that uses a unique manufacturing process with bronze dies. This technique imparts a rougher texture to the pasta, improving sauce adhesion and consequently enhancing the dish’s overall taste. The brand’s identity resonates with this unique attribute, as embodied in its name, design, and the subtly textured surface of its packaging.
The wordmark and the color palette highlight the brand name and the central idea of the product—bronze dies used in production.
Products are assigned numerical codes to enable customers to swiftly identify their preferred type of pasta.
Helvetica Now is the primary typeface, while the secondary Bodoni brings a dash of style and serif contrast.