Chroma Tea

ABOUT

Chroma Tea is a sustainable tea brand that combines innovation and design to create a unique tea experience. The brand’s signature thermochromic tea bags use color-changing technology to make tea time a playful and interactive experience.  Chroma Tea is also committed to using organic and sustainably sourced ingredients, making it a guilt-free choice for tea lovers who care about the environment.

IDEA: Tea beyond Taste

We believe that tea isn’t just a beverage, it’s an experience. With Chroma Tea, every sip takes you on a journey beyond taste. Beyond your everyday. Beyond the mundane. It’s all about transporting you to a world of color, energy, and excitement with our unique thermochromic tea bags. Just like a picture frame, each tea bag changes color, revealing a message, limerick, or view that is sure to delight. It’s like a collectible, a ritual that’s more than just an activity. The packaging and identity system revolves around the idea of tea bags changing color when steeped in hot water. Same treatment has been carried throughout in text and graphic assets.