Cross & Roll – Branding


Athens, Greece

I had the opportunity to work on an exciting branding project for a forthcoming chain of croissanterie/cafe shops in Athens, GR, Cross & Roll.

Adopting an art direction approach, my goal was to craft a distinctive and unforgettable brand identity. The centerpiece of this endeavor was an iconic logo-mascot, which showcased a hand gesture reminiscent of the classic rock n’ roll sign, effectively conveying the brand’s playful and edgy character. To make a bold statement and capture attention, I opted for a dominant red color scheme. Red, renowned for its energetic and appetite-inducing qualities, was chosen to evoke a sense of excitement and entice customers.

Creative Direction & Design: Nick Grivos

3D Renders: Dimitris Koletsos

Client: Cross & Roll Piraeus