JOHNNY SHARK

STORYTELLING

The history of the brand goes far into the past, at a time when people wanted to break the boundaries of the city and what was allowed, plunge into the world of adventure and acute emotions. This was the golden era of days of piracy.

So, in 1415, a legendary pirate named Johnny Shark, known for his bravery, who had survived the darkest waters leads a crew of “mischievous renegades” ready for any unknown adventure.

On a hectic but sunny voyage in search of the treasure, his vessel hit a yellow rock.

They anchored promptly and came across something unbelievable, something their eyes had never seen, nor their brightest imagination had ever imagined: a great whale – the true captain of the seas – known to carry a lemon on its back and a precious smoker of fine pipes.

The whale led them towards a lighthouse, located on an island full of butterflies and lemon trees. Walking all over the island, luckily he found a treasure that contained an old paper recipe that until today is shrouded in mystery and theories.

What is certain is that, once the ship was anchored, Johnny Shark made this island his home.

ABOUT THE BRAND

The Brand was designed to transport us to the Victorian era – 15th century – which immediately stands out with its characteristic serif.

The arch shape gives a modern and stylish look, and the capital font with medieval ornament resembles the crossed bones from a pirate flag, creating additional associations inherent to dangerous wanderers.

All the elements were carefully designed to share this amazing story, sharing aspirational messages for the Limoncello lovers and wanderers.

The mind trick of the whale is subject to making people talk about it.

ABOUT THE PACKAGING

This is a very particular project which has taken one year to be done. We started with the naming then branding and the most important piece of this packaging which is the bartop.

After many ideas and tests, we have reached a final version, which you can appreciate now in this bottle. A custom-made bartop, with a shark fin on the top and the brand engraved all around it.

Produced in zamack with an old-style finish in copper, this is a piece of a kind.