Kang Guru – Thai Curry Paste: Packaging & Branding Design Concept

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9th Fl Sethiwan Tower 139 Pan Rd Silom Bangrak Bangkok 10500 Thailand

Kang Guru – Thai Curry Paste: Packaging & Branding Design Concept

Challenge: Making Thai curry paste appealing to a new generation with easy access, vibrant colors, simplicity in preparation, and a variety of choices.

Idea: We’ve chosen to use transparent pouch packaging, which effectively showcases the vibrant colors of our curry paste. The contemporary, round design is user-friendly and visually appealing. Each curry type is color-coded for easy selection. We’ve incorporated traditional Southern Thai art, such as batik patterns, woven textiles, and leatherwork, to highlight the main ingredients of each curry. The logo design is inspired by the concept of having a deep understanding of cooking from various recipe books.

 

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