To develop a packaging design for plant-based dairy products for people who do not consume cow’s milk for various reasons.
This concept is for those who have a more classic approach to packaging dairy products with fruit additives. Juicy and bright illustrations arouse curiosity and an unprecedented appetite even among adults. These feelings are supported by the color scheme.
The concept is based on a pattern made up of a photo of a food supplement, this will allow the consumer to more easily navigate the types of goods. It is allowed to embed the pattern in the first letter of the product name. J – yogurt, D – dessert, N – drink.