Cono Sur Orgánico

Los Navegantes, Providencia, Región Metropolitana, Chile

Cono Sur Orgánico, a Chilean winery deeply connected to the land and people where it is located came to DAf seeking to change their packaging to demonstrate their pride in their organic wineries, and to reflect the sustainability that is so central to their identity.

The new label brings back an old friend, the cruiser-style bicycles so many of their workers ride to work, and within the vineyards. On the label, one of these is depicted in a coppery foil, as part of a circle which is a nod to the golden ratio, and framed by a sprig of native South American wildflowers as well as a butterfly, an important pollinator that thrives in and often flutters through organic vineyards.

Despite these down-to-earth values, the brand never departs from its more premium roots, demonstrated in the elegant design, printed on a matte label.