Currently, experiential Packaging plays a key role, since it is more linked than ever to the sensory. A brand manages to transmit its values and its promise through what we are seeing, touching, feeling; and at the end of the day, experiment.
Sensory experiences and Experiential Marketing united hand in hand. The brands that manage to become a positive experience will manage to integrate among the most loyal consumers. The concept of luxury is higher, and demands above all highly personalized products of a sustainable nature, with a high gloss of differentiation; where beauty is found above all in the small and refined details. Any Packaging with a special finish inevitably manages to elevate the product to the range of distinction, luxury and exclusivity.
Packaging design also has a double facet: graphic design and structural design. Choosing an eco-responsible material will also positively mark the success of your finish. Because every detail in the packaging speaks of the brand. From a sustainable vision, respecting and contributing to the care of the environment with the most respectful materials.