The packaging is based on white, which is an elegant, simple and pure color, and one of the colors that best express the scent of lime. The main image design uses text and cute, fun, and interesting illustrations to express the product concept, which has a strong visual identity. And the color and elements are very harmonious, presenting a fresh and pure visual effect. This makes it easier for consumers to understand the brand’s meaning expressed in it.
The brand advocates that “lime” brings fun, fresh and pure taste to life, and brings people a fresh and pure taste experience. The packaging design emphasizes simplicity and fashion, with a sense of modern design, in line with people’s concept of pursuing a high-quality life, and is loved by young people.