Mybio is a bioproduct line distributed by Penny Market. It contains numerous types of plant-based goods, just like plant-based milk. In the course of my project, I placed great emphasis on rebranding its design and packaging. Throughout the designing processes, I took many aspects into consideration in order to create a carton that meets not only the environmental but also the functional and transportability-related requirements.
To achieve the above targets, the packaging is made of paper so that the cartons can be recycled, moreover, there is no opening or transparency on the surface in order to prevent perishability. There are several reasons and benefits behind the idea of the curved shape. Among the fact that they – particularly when being lined up on the shelf – look extremely unique and eye-catching, they are also nice and easy to hold in hands and pour milk out of them while enabling us to save the last drops thanks to their innovative shape.
During the course of designing the appearance, my goal was to make it to be aligned with the shape of the logo. With the low-key illustrations, along with the mild colors, I aim to distinguish between the various flavors of plant-based milk.
As both upper and lower waves appear in the design of the cartons, the shapes interlock when facing one another. Eventually, that enables them to be transported at the maximum potential of space efficiency (e.g.: piled on a pallet).