Scooby: 70s inspired subscription for dogs

don Gata Studio

Braga, Portugal

Scooby draws inspiration from one all-time favorite dog – Scooby-Doo.

don Gata studio imagined a monthly dog subscription service for pet owners that treat their pets and are fans of funky, bold products.

We researched the 70s and decided that more is more, bringing all the funk.

A fun mascot, more than one pattern, and a color palette we wouldn’t normally see for a pet brand all contribute to a bright and fun identity design.