Snacbar is a healthy and wholesome protein bar brand making its grand entrance into the D2C market, armed with a revolutionary approach to reaching the right audience with its irresistible range of real wholesome bars. In a world where fast-paced lives leave little room for self-care, Snacbar emerges as the ultimate companion, championing the need for wholesome snacking. We were thrilled to embark on this journey with them.
Our collaboration involved extensive research, strategic branding, and innovative packaging design for their exceptional range of protein bars – a true game-changer in the industry. One key finding was the need for transparency and authenticity in snack products. Current packaging trends heavily rely on imagery, often creating unrealistic expectations. Snacbar takes a refreshing approach by focusing on typography as the main element in its packaging design. This decision is rooted in consumer feedback, highlighting the desire for clear and honest communication about ingredients, nutritional benefits, and flavor profiles.