Yuyue Paibai · Fuding White Tea Packaging

The product design concept is based on the theme of “The Book of Changes”, which is the tea ceremony with a friendly relationship between the subject and the object, which is a joyful mood. It expresses the beauty of the Eastern artistic conception with clear and concise lines, with a square and round shape that coexists with hardness and softness. The twist of the pot lid only takes the elements of the Eight Trigrams and Yang, echoing the blank space technique of Yin and Yang to create an imaginative atmosphere, symbolizing the positive and upward attitude of Yu Yue, The different theme elements on both sides of the pot are embossed and colored with the intention of balancing the relationship. The right-hand holds the pot, and the outer circle of the elements signifies the constant reminder of Zen thought and the way of handling affairs.

这是一个来自湖南长沙的茶叶品牌，名字叫于越，这个系列产品叫迪拜。其品牌致力于创造快乐的生活方式。在新产品开发的过程中，我们受到了《易经》第58卦的启发，这个卦叫做“对通岳”。作为《易经》中唯一一个阐述快乐的卦，对卦表达了上下级和谐的快乐，家人朋友的帮助，完美契合了于越茶的品牌主张。