Backbone Branding was founded in 2009 in Yerevan, Armenia. Ever since, the agency has become one of the leading names in the branding and packaging design field, having earned more than 70 awards from international competitions (Pentawards, A’design Awards, Marking Awards, World Brand Design Society, MUSE Design Awards, etc.) as well as projects implemented all over the world.
Our works published on numerous magazines, books, and design platforms worldwide such as getting the cover of the 5th edition of the Pentawards book.
Backbone Branding has received the Pentwards title of Agency of the Year 2019 and 2020, making it the first agency in the region to receive this distinction as well as the first-ever in the history of this competition to get the title two years in a row.
Given that design is a universal language, the team has various international projects world widely.
The founder and creative director of the agency, Stepan Azaryan is a jury member of professional design competitions including the Pentawards, D&AD, the Marking Awards,
C-IDEA Awards, ADC awards, etc.)
He has been solicited abroad to give speeches and talk about design philosophy and approach. In 2019, in Shenzhen, China, he was invited to speak in front of thousands and 4.2 million live streaming audiences at the 20th anniversary of Baixinglong Creative Packaging (BXL)more..