pew. started off as a design duo by its current founders, Nourhan and Al Hassan. They shook Cairo’s local market by introducing a truly unique albeit at times subversive approach to design. Within a year’s time, their work’s magnitude echoed back to find them having worked with household brand names like YouTube, Google, Lipton & Vice.
Each readied with a 7-year field experience; they've both held senior designer positions at reputable agencies and have worked with a large & heterogenous clientele body. They started pew. in 2017 to genuinely commit to their design process, and are continuously developing it through a profound research core and hands-on experimentation. Backing their unorthodox ways with cemented industry experience ultimately delivered, and still does, the most unforgettable design solutions.
By 2018, pew. had expanded its team with collaborators that were carefully vetted to have the same drive and vision, which allowed pew. to expand and create bigger, more holistic experiences. pew. is now one of the leading design & branding studios, and the only one of its kind, in the MENA region, and is steadily growing a global client base.
In 2022, pew. moved headquarters to Los Angeles to take on yet another horizon-broadening adventure, while keeping its nodes in Cairo very much alive.more..