Nuun developed U , a low-sugar, low-calorie option for hydration. Their packaging needed to stand out on the shelves without being overt, suggest an active lifestyle without alienating recreational consumers, and justify U’s higher price point. Moxie Sozo created packaging with a feminine feel, imagery with a subtle reference to yoga and dance, and a layered design to give it a quiet elegance. Even before U was introduced at the consumer level, it was already receiving praise for its packaging at natural products trade shows and media events.
Packaging design and source from : Moxie Sozo