Damskaya – Vodka For Ladies

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Derrick Lin


The packaging for ‘Damskaya’ was designed by the UK design agency Futurebrand and it cost around €200,000 to develop.

According to market research, 45% of vodka consumers are women. ““Ladies will take great pleasure in buying the bottle and gentlemen will purchase this vodka for their ladies and not for themselves,” says a spokesperson for the company. The price range for one bottle on the Russian market will be around 250–280 rubles (around USD 10.00).”