Nouvelle Peau

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Very interesting concept that uses a rubber glove as part of the packaging.

Here’s a nice concept developed in my packaging class by Benoît Frenette. Nouvelle Peau stands for New Skin and in this campaign, the company would give part of its profit to research for person burned to the third degree . The rubber glove is used as a package and act as a metaphor to the protection that the skin provides us, and emphasize the importance to protect it.

via : packaginguqam