Thanks to Lewis of Percept for sending in this awesome packaging. Sanity is a retail brand of hair product made by Hair and Beauty Partners in Padstow, South of Sydney.

Percept opted for simple design and bold colour to maximize shelf impact. All products are colour coded according to use and the products when viewed together form a strong set.

The redesign of the brand logo itself, is clean and contemporary which will appeal to the youth market and depending on each variant, the corner is slightly modified to indicate the purpose of that particular product.