Skruf Moist Snuff

Posted on

Derrick Lin


Design by Neumeister.

Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output:New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex