At a time of great creative work, your brain, spirit and body need a break. Especially if you are in the middle of winter and the dark and cold is getting to you. Joined by friends and colleagues we embraced the Swedish tradition of feasting on homemade saffron buns washed down with tenderly prepared mulled wine.
Invites for the festivities where drawn by this need to rethink the everyday routine. By using a common object as the framework for storytelling (a simple paper cup holder) and screen printing the information on to it, they formed a tactile feature that made guests feel both exclusive and co-authors prior to attending the event, and instantly conveyed the message of what to expect – a warm and cosy break on a cold December day.