Vital Touch

Vital Touch is a Devon-based business that’s building a strong reputation in the specialist health care sector with natural and organic products for body and soul. ico design rebranded both the the company itself and its Natalia range of products.

Vital Touch’s products are all about purity of natural ingredients and simplicity of use. These qualities informed the main graphic treatment of the rebranding of the extensive Vital Touch Natalia range of aromatherapy and massage products for pregnancy and birth. A palette of natural colours and the use of screen printing and recycled papers creates a distinctive, range of desirable items – from organic bath soaks to massage booklets. Our choice of materials for the bottles, boxes and literature was key, echoing one of Vital Touch’s key messages, ‘feel life’ – they invite the customer to touch.