Ciucas Beer

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Derrick Lin


Ciucas Beer

After the smashing success of Stejar Beer, the people from SAB Miller called us again to renew the Ciucas Ber package and logo.

We kept as many element as we could from the previous package versions and just refined them a bit.

A small intervention we insisted on: the brand has a witty advertising campaign, endorsed by a talking, singing, teaching stag named Cornel. In order to increase the beer like-ability we advice our client to put the stag in focus on all materials. It was an instant success idea.

Designed by ACME Industries.

Ciucas Beer 2