Derrick Lin


Internationally recognized design firm Duffy & Partners has just redesigned the branding and packaging for Tequila Herradura, one of the oldest and most respected 100 percent blue agave tequila brands since 1870. The revamped Blanco, Reposado, and Anejo packaging will be seen on U.S. store shelves and in restaurants and bars this summer. The beautiful new design language and packaging would definitely be interesting to your blog readers! Joe Duffy and his talented team of designers have created logos for every type of business, from Diet Coke and Starbucks Doubleshot, to Toyota Trucks and the Islands of the Bahamas, and they have infused the same passion and creativity into the new design for Herradura.

Brown-Forman, one of the largest American-owned companies in the wine and spirits business, tapped Duffy & Partners to redesign Tequila Herradura’s brand, identity and packaging. With a strategic vision to the future, the company and Duffy used design to help position the brand for growth outside of its homeland, yet maintain respect for its past with an authentic presentation.