Magpie Estate, a range of boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could
recognize each individual wine as ‘Magpie Estate’. Working with illustrator Dan Snell
the magpie characters were developed to add a unique personality to each wine. The
front labels also include text handwritten by the designer to add a hands-on feel to
a hands-on small production wine.
Magpie Estate earned Mash a distinction award at the 2006 AGDA National Biennial Awards.