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Designer Celso Campão says :

Emotions and sensations. These are the sources of inspiration of Ruvolo in the development of each cup. Line PREMIUM BEER becomes the pleasure of beer tasting. The cups are hand made, by the artisan process, are considered authentic works of art . The Ruvolo wanted a packaging that showed these characteristics.

The idea for the line of packaging, was to become, the elegant and attractive product. One clean, simple logotype as icon that shows a cup with beer, of the characteristic the line, the colors black and silver, gives elegance and contrasts with the colors liquid in the cups, texts shows to the consumer the information of the type of beer for each cup, it inspires and it provokes the most demanding appreciation of beer.