Gourmet packaging blended into the shelf, and looked too low-end to resonate with affluent foodie customer.
Existing logo was “been there, done that” so we wanted to develop a complete break from that stage of the company’s evolution.
Develop a new logo that would immediately distinguish this line of gourmet shortbread cookies.
Converted “Tea Cookies” language (very exclusive and alienating the larger consumer audience) on prior packaging to “Garden Shortbread Cookies”
Develop a package design that would create instant recognition, and make customers smile.
Package design for the San Francisco Fancy Food Show launch.
Designed by David Brier of DBD International.