I Like…

Posted on

Derrick Lin


Designed by Vgrafiks Design + Branding, Philippines.

I like is our ideal brand of a ready-to-drink smoothie. I like promises nothing but the pure goodness of a fruit smoothie that is simply meant to be enjoyed, without false claims and complicated extras. I like’s simple design and the childlike color scheme appeal to people who want to have a good time and nothing else. Small, adorable illustrations come with descriptions of things that we like and enjoy. We designed and developed its brand identity, brand name, brand illustrations, brand positioning and the overall packaging design configuration.