Designed by Tank Design, Norway.
The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablished product in Norway. Mack want to take a position as a leader in this market.
Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.