Karen Murrell

Designed by Mata, New Zealand.

Karen Murrell certified organic skincare and natural lipsticks use only the finest of organic, natural and proven safe chemical ingredients.

The unique sleave action boxes of the KM range, with its original artwork, has been designed with sustainability at the forefront. All KM Lipstick canisters are made from PLA (polylactic acid), a corn resin based material that will start to dissolve back into Mother Earth within 100 days. It is also greenhouse gas neutral, helping minimize emissions that cause global warming. Upper boxes are made out of 100% renewable sourced paper. Lower boxes are made out of 100% recycled paper. Tubes are made out of recyclable HDPE (with a code of 2). Airless pumps are made out of PETE (with a code of 1).

The upper box has the name of the product and the ingredients. The lower box has the instructions and care information in English, French, Italian and German. Each face is in a different language. The sleave action hides all the instructions and keeps the design clean with a focus on the illustrations. The upper box has UV over gloss in key areas of the illustrations and type. An inspirational quote also goes with each product that relates to the two linked letters in the product name.

The tubes and pumps are black with minimal detailing creating a striking pose in the bathroom. For a natural & organic range the objective was to break the mould and be bold, creative and distinctive.

Honesty is a promise: the traceability of all ingredients, materials, packaging and manufacturing can be provided at any stage to provide confidence that they are from ethical and/or renewable sources.

Achieving organic certification is a highly challenging process that involves total traceability of raw ingredients and packaging, with ongoing testing to maintain approval once it is achieved. KME carries certification from the following respected certifying bodies for its organic status: EcoCert is a worldwide organic certification organization. Based in France, it conducts inspections in over 80 countries. Organic Food Chain (OFC) Organic farming and organic processes are about working with natural inputs and as little as possible of anything that will cause adverse environmental impact. OFC offers written certification for customers, guarantee for customers, ongoing quality control and testing.