Designed by Adentity Marketing Communication AB, Sweden.
Larsa Foods is Sweden’s leading independent food wholesaler with a speciality in importing exciting food from the Mediterranean and Middle East.
With Ayran, their Turkish yoghurt drink sold at practically every falafel place, the company has become known and visible across Sweden.
Adentity redesigned Ayran to widen its appeal. A unique, modern leaf pattern which gives a feeling of freshness and healthy living, but also a taste of the orient was created. The new design brings a competitive edge against chilled soft drinks, Ayran being a tastier and healthier alternative.