Designed by Lavernia & Cienfuegos, Spain.
LIMITE is a cologne designed for young, dynamic, active, urban public. Targeted for the sports colognes sector, is was required to have a standard package at the lowest possible cost. We decided to make a virtue of necessity and do away with the cap, which is a component with a significant cost. We replaced it with a safety clip that prevents the activation of the spray and that is a very simple flat piece of injection plastic perforated with the brand name, which becomes the key customising element of the package.
The graphics, color, typography and texture used for the text on the box reinforce its masculine, urban and sporty character.