Designed by Menosunocerouno, Mexico.
BASANTI is a gourmet tea brand in Mexico, targeted for premium audience. The brand belief rediscovers wellness as a modern luxury. Our role launching the brand was creating a unique visual language combining glossy and matte surfaces on a minimal black and white pallette as a canvas for a beskope handwriten typeface shaping the logo. The relaxed traces of the logo creates a strong tension with the pulished surfaces of the packages.