Concept by Clara Roma & Ana Lasierra, they have just graduated with Masters degree in packaging design at Elisava School, Barcelona.
Our client, AC Marca from Spain came to us looking for a significant change in the design of their shoe cleaner. This shoe cleaner, named Yak Instant, is basically a sponge filled with a special mixture of waxes and cream for a fast cleaning. The main idea of our project was to reduce space and pieces per sponge, and also to have two products in one.
As you can see, due to its simplicity and ergonomic shapes, this new concept has an intuitive and easy way to use.