Dulux Valentine

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CB’a helped Dulux Valentine in developing a premium range of paints which targets decoration experts, and which is exclusively sold in Leroy Merlin stores, France.

Objective: developing a graphic innovative concept able to associate premium & technicity, by Dulux Valentine.

CB’a’s approach: to capitalize on the Architect as a prescriber / expert in upscale decoration

Work realized:

  1. A strong design inspired by an architecture universe, attractive for expert consumers
  2. Pure and modern graphic codes, focusing on colour as main element to communicate
  3. A structure which can be adapted accordingly to the different ranges of products
  4. A Dulux Valentine signature with a specific look & feel ensuring a good recognition by consumers and appropriation by the brand