CB’a helped Dulux Valentine in developing a premium range of paints which targets decoration experts, and which is exclusively sold in Leroy Merlin stores, France.
Objective: developing a graphic innovative concept able to associate premium & technicity, by Dulux Valentine.
CB’a’s approach: to capitalize on the Architect as a prescriber / expert in upscale decoration
- A strong design inspired by an architecture universe, attractive for expert consumers
- Pure and modern graphic codes, focusing on colour as main element to communicate
- A structure which can be adapted accordingly to the different ranges of products
- A Dulux Valentine signature with a specific look & feel ensuring a good recognition by consumers and appropriation by the brand