Group project at Westerdals School of communication, Norway. Group consisted of Anna Johanson, Hung Pham and Ole Martin Volle. (Behance Link)
We were supposed to make a packaging for “Møllerens” new line of (fictional) muesli, called “REN” (pure, clean).
The line consisted of three different tastes, original, blueberry and acai and nuts. We also had to design muesli bars with the same tastes. We decided to change the name REN, because it gave associations to cleaning products or water. We changed it to “Morgenfugl” (Early Bird) because this gave positive associations to being healty, waking up early and so on.
The target group were career women who were living in the city, 25+. They care about being healty and keeping the earth clean. We wanted a warm and friendly, but fresh design.
The product was supposed to be organic, so it was important that the packaging showed that or was made of eco friendly material.
Our package is just a dummy, but it it supposed to be made of a 100% recycled paper.