Derrick Lin


Designed by Shark! Design & Marketing, United Kingdom.

Shark! Design & Marketing created the brand, packaging and website for The Yorkshire Saucery – a new range of chilled fish sauces sold exclusively in ASDA. Communicating the products’ freshness and capturing the expertise and passion needed to make the sauces was vital. By using a brown paper, handwritten font and “I heart” stickers we produced packaging with a handmade, delicatessen feel that is fresh and friendly.

Here’s what the client thought…

Creating a brand identity for a range of products to sell exclusively in the world’s largest retailer is a real challenge however Shark understood our brief quickly and captured the brand values creatively and coherently. Their responsiveness enabled us to launch ahead of schedule and what’s more, products are selling well!

omgsogd omgsogd