Bradshaw XMP Redesign

Derrick Lin


Designed by Heesun Kim, United States.

The purpose of the project was to take cross merchandising product (XMP) and redesign it to fit more current style of packaging. Previous packaging had no identity and each packaging style varied from each other. With eye-catching new color palette for each category, consumers are more likely to be attracted to the items and is easier to identify each category. Clean and simple, it is easy to navigate through the information.

As the graphic design intern,I assisted with picking the color palette and applied the same style of packaging to 8 different categories. Under the art direction of my mentor graphic designer, Paula Hansanugrum, I was able to finish redesigning over 60 packages and new event poster for the line.The new identity was showcased at 2010 International Home & Housewares Show.

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